Enablers for Success: Turn Likes Into Profits With Facebook Marketing

Turn Likes Into Profits With Facebook Marketing

Facebook is not only for socializing with your friends and family. There are many different opportunities to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to market what you have to offer and grow your customer base.

When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.You could create a group rather than a page. A Facebook group allows users to have their own community. Allow your subscribers to post content on your Facebook page.

Use Facebook to connect with your customers. Facebook isn’t just for chitchat, it can also be a serious content platform. Realize this. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon see that you can get tons of web traffic from Facebook.

Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.

Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.

Interact with your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For a stronger Facebook marketing campaign, your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.

Don’t forget the people that are already subscribed to your page. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. You should ensure that your audience feels appreciated. These customers can champion your brand if you engage them effectively.

Turn Likes Into Profits With Facebook Marketing

Hold contests rewarding people for achieving a particular number of likes about your page. You can offer discounts or a nice prize once your goal of likes is met. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.

Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up.

Provide sign-up forms on your page. Give away something to provide incentive for folks to do so. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.

You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.

Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.

Learn which Facebook marketing practices to avoid. There are tons of examples of what to do, as well as what not to do. While best practices are normally easy to find, how many people take time to look for worst practices? Help yourself by learning what you should not do.

Despite being relatively new to the business world, Facebook is now a powerful force in marketing. Using it to your advantage will not only introduce you to more and more customers, it will also keep you more competitive! Put the tips from this article to work for your business soon with a killer Facebook marketing campaign.