Success Does Not Come Easy

Success Does Not Come Easy

With my short time of running an online digital marketing business I recently reflected on what I believe to be key factors into having a successful business. Continue reading to see some valuable information that may help you.

1. It all starts with a Plan, a strategy of how you are going to reach your goals. If you don’t have a plan you have know way of monitoring your success nor knowing what you are aiming for.

Whether you are just starting or you have been in the business for sometime ensure you take the time to build a solid plan. Remember when planning consider all the elements that work together to build your brand such as your website, your blog, your marketing, social media and your networking.

2: You have to have the correct mindset – You have to believe you can do this, you have to retain a strong vision and you have to be self motivated and self disciplined. 80% of any success is down to mindset and only 20% to skills. Remember Skills can be learned.

3: Consider developing your brand you. This is how you want to be seen in all your interaction online and in life. Once you have established your brand make sure that all your actions align to this. Check out the video below to establish yours.

4:  Have the courage to stand alone and not become a ‘clone’ of someone else or do something a certain way just because that is how others are doing it. People buy from people they know, like and trust. Learn to build relationships.Trying to shove something done peoples throats as they opt in is the wrong thing to do. Consider how you can add them value. If you are just after peoples money this is not sustainable. Create followers of your business.

5: You need to be consistent which means staying online and not walking away after a couple of months because the results are not what you thought. You have to be willing to change your strategy if things are not working but more importantly go back to the reason why you started in the first place.

6: Generate a variety of content, videos, pictures, blog post and campaigns etc. You will engage more prospects online with variety rather then just posting a few sentences daily. Consider what you are looking at on the net and what type of content interests you. You are probably like most.

7: Monitor and Analyse Your Online Sites. Listening to what is happening on your online sites can help you understand if what you are projecting to your audience is working or not. This is how you know if you strategies or promotions are productive. Even hearing nothing gives you feedback as to whether you are meeting your goals are not.

8: Analyse the steps your making, you can find the patterns that are leading to and away from “success.” That is a major aspect to “patience” It’s sitting there and thinking about what steps to take while you’re taking them.

Success Does Not Come Easy

9:  Don’t fall for the hype. This is extremely important especially if you are spending money. Do your homework and make sure the product does what it says it will do. Take mitigated risks not just risks.

10: Be prepared to invest – I here this all the time. To be honest how many businesses, even in the traditional economy, are successful with out any investment. There is always a cost in business and the digital world is know different. You need to drive traffic, and yes, some of that is free, however sometimes it is worth paying for. Additional costs can include  - domain, hosting, marketing, coaching, advertising etc.

I have listed some links to some Pay-Per-Click Search Engines and Social Advertising to help you get started.

Pay-Per-Click Search Engines

http://www.google.com/adwords
http://advertise.bingads.microsoft.com
http://www.7search.com
http://www.miva.com
http://www.looksmart.com
http://www.advertise.com
http://www.admarketplace.com

Social Advertising

https://www.facebook.com/advertising
http://www.linkedin.com/advertising
https://business.twitter.com/products/twitter-ads-self-service
https://ads.pof.com
https://www.stumbleupon.com/pd
http://www.reddit.com/ad_inq
http://izea.com

So to finish here are a couple of things to remember………..

1. Don’t expect instant results. Have patience.
2. Be willing to try new things and quickly adapt. The world is forever changing.
3. Marketing skills are a must.  Learn different strategies to drive traffic
4. Educate yourself everyday and surround yourself with like minded people