Saturday 8 June 2013

Convert Likes To Leads With These Facebook Marketing Tips

Convert Likes To Leads With These Facebook Marketing Tips

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There is no shortage of Facebook marketing advice. They may not be what you need in order to market your products. This article will define the basic steps you need to be successful.
Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.
Reach out to the friends of your subscribers by encouraging them to share your content. You could for instance ask subscribers to share your updates to receive a coupon code or focus on sharing entertaining content your subscribers will want to send to their friends. Keep track of which strategies work best.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.

Convert Likes To Leads With These Facebook Marketing Tips

If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience.
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Don’t be afraid to get personal. Even if you’re a company, getting a little personal can really do a lot to build customer engagement and loyalty. But don’t go too far! People don’t need to know every single monotonous detail of your life. Find a happy balance that gets people interested in your brand.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.
Pay attention to the application boxes that are just under the cover photo on your page. It is possible to make little apps that will direct users to your actual website or to your Twitter page, for example. You can even change up the pictures on the boxes, allowing you to put your unique stamp on things.
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Your posts should contain a variety of content while staying on one subject. It’s important to stick to content related to your brand, but don’t become a one-trick pony! Find different types of content that will keep your fans engaged. You can always ask your customers to post their thoughts and photos.
Facebook matchmaking a great way to market. You can often bring help two people meet on Facebook. Don’t pass up the opportunity! This can put your brand in the middle of a wonderful love story. You cannot get better promotion than that from Facebook.
Educate yourself thoroughly on Facebook as a platform. The more you learn about this, the better equipped you are to use its features. Simply use the information provided in the Facebook help centre to find out information that few users know. This is an advantage that pays off in the end.
If you have a Facebook page, make sure that it has a clear theme. If you sell baby clothes, all images and text should be focused on, well, baby outfits. It should mention variations of “baby clothing”, “baby outfits”, “cute baby shirts”, etc. Brand the whole page so people know what they’re getting once there.
When you need to be inspired, tap into your Facebook audience. For instance, if you do not know how to go about your marketing, solicit opinions. This will give you useful advice free of cost.
You can do so much on Facebook. It is more than just a place to hang out and see what is going on with your friends. If you use it right, and use the tips shared here, you can use Facebook to market your business. Why not give these tips a try and grow your business?
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