In a previous post I discussed how to plan to start building your online digital marketing business by using a multiple pathways plan. I have used this many times through out my career to help identify clear pathways in helping me achieve goals whether in business or in the sports coaching arena that I coach in. With my online digital marketing business it has aided me in providing a direction in establishing actionable items that start driving traffic.
When establishing your multiple pathways plan its important firstly to identify a clear goal as discussed in a previous post. You will see the acronym SMART goals on the bottom of the attached document so I thought I would share with you what this means to really help you identify your goal if you where to start your journey in the marketing world.
Marketing - Be S.M.A.R.T about Building an Online Digital Marketing Business
The S.M.A.R.T acronym:
1. Specific: Think about exactly what is it you want to achieve in your marketing business. When you think about this goal you can feel your stomach turning. Think about a time when you where very excited about something and how that made you feel. When you read your goal you should feel the same way. Your goal statement should answer the question of "which, what, who, where, when and why".
2. Measurable: Think about how you are going to measure your success of your goal. You need to be able to track your progress and measure the outcomes. Consider " how much and how many". Ensure you reflect on this weekly.
3. Attainable: Your goal should be attainable for your business. You might even be able to complete part of your goal right now.
4. Realistic: The objective here should be challenging but realistic and also relevant to your business. Identify the resources you will need to reach your goal and review and revise if necessary. Always consider doing the right thing for the long term not the short term.
5. Time Bound: Set a date when you would like to achieve your goal. The objective should include a time limit. Consider "by when" do you want to achieve your result. Remember to prioritise.
Good luck in setting your goals with your online digital marketing journey
Allen Johnstone and Russell Woodruffe
Online Digital Marketing Experts |
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