Sunday 27 January 2013

An Insight to help you start your online Digital Marketing Business


Well we have just been batted by ex Tropical Cyclone Oswald so while the Weather is still very stormy I thought I would share with you an insight that may help you in establishing your online digital marketing business that I have learn't overtime while I have been in the corporate game.
For any business to be successful and sustainable you need to consider different pathways to help you achieve marketplace success. I have used what I call a "multiple pathways plan" many times in my career which has been very useful in setting a clear direction whether it building brands or seeking opportunities to grow in the market.
It is a simple but solid plan that helps you consider your goal,  your pathways/opportunities, potential barriers, mitigation strategies, keeping your score on how you are going, and what it looks like if you achieve your goal. In the purpose of demonstrating how it works see the item below:

An Insight to help you start your online Digital Marketing Business

1. The first thing to do is to establish your goal. What do you want to achieve? What will drive you to succeed?
2. Consider all the pathways that you can think of that are going to help you achieve your goal.
3. You can dive a little deeper to select actions you are going to take in regards to the pathways you have identified. Remember to select what is priority. I remember a quote that I always use, "Big Trees Grow Slowly".
4. Identify any potential barriers and how you are going to overcome them.
5. Consider how challenging and how confident you are of achieving your goal. If it is to challenging revisit your goal.
6. Consider how you are going to score yourself so you keep focused.
7. Consider how this will make you feel if you achieve your goal.
Do this and you will set the path to establishing an online digital marketing business. Feel free to ask any questions.

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