Confused About Marketing On Facebook? Try This Advice Today!
When it comes to getting your business exposed to the masses, there is no better marketing tool than Facebook. In recent years Facebook has become the world’s most popular social media network and business are now beginning to take advantage of it. Read on and learn all there is about Facebook marketing.Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your blog, website and in the signature of your professional emails. You should draw attention to your Facebook page by presenting it as a way to get access to exclusive content and more promotional offers
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your best selling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Confused About Marketing On Facebook? Try This Advice Today!
Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colours on your Facebook page for a more authentic look.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Try to create a dialogue with your customers. Ask them what kinds of products are their favourite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Organize some networking events on Facebook. You could for instance encourage your subscribers to post an ad, a link to their own website on your page or a picture of the last product they purchased. Choose a time when your subscribers are likely to be online, such as Saturday afternoons or a weeknight.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. This allows you to share information to subscribers who are on the computer. Explore various tools to find the best one for your needs.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may think you don’t respond to customer’s needs as you should!
Have fun with your Facebook marketing. This seems like an odd tip, but really it’s very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can’t be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won’t get much traction.
Having read the blog above, you should now have a better idea of how Facebook marketing works. With a bit of effort on your part, you can reach more people than ever before. Use the tips and tricks mentioned above and take your business to a whole new level.
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