How To Keep Loyal Customers Loyal Using Mobile Marketing
Well, you’ve decided to go into mobilemarketing. Good for you! However, there is so much information that you may not have a clue where to begin. Don’t worry, mobilemarketing tips are here! Listed below are some tips that will help you get started and organized so that you can become a mobile marketing expert.
Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message should be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.
Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.
How To Keep Loyal Customers Loyal Using Mobile Marketing
Take your time to make your mobile marketing fun for other people if you really want it to be effective. As someone is out there waiting for their bus to come or waiting for that traffic jam to relent, they could be watching a funny advertisement created and released by your company.
Do not send out offers by text too frequently. If you send them out too often, customers will not have the incentive to take up your offer because they know there will be another one coming soon. You want to make your offer special so that customers will feel like they cannot miss a good deal which might not come again any time soon.
Approach your text-based mobile advertising as you would billboard advertising, short and simple. Remember, you are reaching people that are not only using mobile devices, but are more than likely mobile themselves! They are on the move and their focus for any marketing message is fleeting at best. Think of it like you have two seconds to persuade your reader, much like trying to reach a driver passing by a billboard at sixty miles per hour. Get the point across quickly and avoid long copy.
Do your research on various mobile marketing sites and options such as Facebook Places, Yelp and other geo-location applications. These interactive sites allow users to check in and update their social media status accordingly, which then serves as an advertisement for your business. With the popularity of social media, having your business name show up on real-time status updates significantly increases your exposure.
Consider spending some time composing your text. You have 160 characters to deliver your message use accepted abbreviations where it is possible. Be sure you don’t overdo it. If your customers need a texting dictionary to read your message, they probably won’t. Use clear letter codes such as “2″ instead of “to”.
Provide a better value for your mobile customers by creating a dedicated opt-in database option for them. This will allow you to provide your customers with a much better value and a great experience while simultaneously giving you a much bigger bang for your buck. It’s a win-win situation here.
Here is an tip for anyone new to mobile marketing. Go to your customers and promote in a way that matches their behaviour Many people use social networking sites or search for local products through mobile apps or mobile browsers. Advertise on the these areas to your audience better.
Let your customers opt out. It is understandable that you want to keep all your contacts, but you have to give your prospective customers a way to stop receiving your texts. Give opt out instructions at the end of your texts or provide a link they can click on to stop future messages. This simple step can help to build respect for your business.
Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!
Keep your mobile marketing messages short and sweet. Although many cell phone and smartphone users are signed up with plans that offer unlimited data transfers, not everyone has this luxury. If your ad consumes a great deal of their monthly allotment of data, chances are good that your efforts will go unappreciated and even resented.
To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a make up tips application.
Choose the best mobile marketing method for your business. A simple system of text messages may be all you need, or you might have to develop an application to best reach your customers. Think about the type of business you have and the needs of your customers. Choosing a great method will mean better business overall.
Build your legal marketing database the right way. Don’t just harvest mobile phone numbers or buy databases. Have your targets subscribe to the marketing texts you are about to send. It can be done by asking them to send you a text with a specific message such as texting a keyword like SHOP to your short code (for example 22345). This way you have proof they want to hear from you.
Yes, a good website is essential to an online business, but as you have read, it needs to be properly promoted to your customers. The most helpful way to do this is through mobile marketing. So, what are you waiting for? Use the above tips, and start improving your mobile marketing plan!
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